I don't like to start a review on a negative note, but I have to admit that thelast few months for instrumental music haven't had me on the edge of my seat. I can only think of a few releases that I have truly cared for Unfortunately it seems with every album of great quality, there are fifty releases that seem to drown into the abyss, if not more. There doesn't seem to be anything challenging or risky coming out lately, and Nothvia's Pure Magic unfortunately doesn't have those two properties either.
The sextet from Orlando have all the fundamental elements that we all know of: duelling, echoing guitars complimented by driving bass and drums. This all creates the seemingly standard affair that falls into the description at the beginning of this review, right? Well… no, not in this case. While the songs may have a familiar formula, the music Northvia produce is inspired, uplifting and immensely enjoyable.
Using the weapons noted above, they weave together beautiful and clever melodies that sweep the listener along through their songs. Northvia continually progress their music and ideas within each track, not letting any melody or phrase outstay its welcome. This is the key to why I loved this CD so much. There are no drawn-out eight minute sections filled with only one note, just great melodies and harmonies between the band members. Another thing I must mention is the recording quality, which helped me to enjoy the album even more. It has a raw edge to it, adding energy and immersion, almost like you are hearing the band live.
Overall, it was a nice to hear something that, while not necessarily 'original', still got my full attention and didn't let go. Some people may not enjoy it as much as me, but I must urge anyone to click on the link at the top of the page and check the band out.
-Idris Hussain